I am an award-winning designer and brand strategist with over twenty years of experience.
My passion lies in using the wealth of knowledge and skills I have garnered over the years to accelerate the growth of startups and small businesses, especially in the fashion, lifestyle and luxury industries.
I utilize tools that used to be exclusive to Fortune 500 companies for brand development, and tailor them to startup and small business needs, with qualitative research, ideation, testing and iteration at the heart of my process.
My design career started as a trainee architect and graphic designer in the early 2000s, so did my forays into entrepreneurship, as I founded a stationery company and started directing an annual art exhibition at about the same time.
In the late 2000s, I learned the discipline of industrial design and methods of design thinking at the Savannah College of Art and Design. After that, I worked in fashion as a footwear designer and found my way back to graphic design in the form of branding in 2011.
I currently help my clients with their business strategy, brand strategy, brand design and digital design needs.
An avid language learner and a voracious reader. I read over 100 books a year, and speak five languages in varying levels of proficiency.
I am also an emotional intelligence, neuroscience and behavioral economics geek.
Clients:
Nike
Fox Digital Studio
Smokey Vale
Jacqueline New York
